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The musician donates his £25k prize Mercury Prize to independent music venues

Sam Fender accepting Mercury Prize in his hometown
Sam Fender received the Mercury Prize last month in his hometown

The artist has donated the complete sum of his £25k award prize money to the MVT, which functions to save the United Kingdom's grassroots concert spaces.

He was given the award on October 16 as his latest record his work was declared the best record of the previous year.

The musician has chosen to give the cash to the MVT, in recognition of the crucial part small stages fulfilled in his initial steps.

"As an artist would not have achieved what I am doing today if it wasn't for all the gigs I did around the area, and elsewhere, when I was just getting going," remarked Sam Fender. "These locations are renowned, but they are facing challenges."

From early 2023 onward, at least 150 of these spaces have ceased operations – roughly 16% of the whole industry in the UK.

In the last year, major artists including the band Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all supported the Music Venues Trust in its efforts to help venues survive, by adding a small levy to their admission fees, which goes to help smaller concert halls.

Sam Fender also participated, collecting in excess of £100,000 on his live tour to support numerous local spots across the UK.

The money helped spaces that were confronting potential shutdown due to issues stemming from floods, blazes and family tragedies, as well as permit problems, conflicts and neighbor objections.

Other venues were granted financial assistance in improving infrastructure and technical equipment that helped performers and fans.

"The notion that funds from concerts in big venues backs the independent spots, where it all starts for musicians like me, is just common sense," Fender has said.

The band Pulp performing
Pulp are among the artists who gave their Mercury Prize funds to non-profits

He is among several artists to donate his award prize money to charitable organizations.

Back when the band won the award in the mid-90s for their record Different Class, frontman the singer declared that the act would donate their winnings to the organization the charity.

That year, musician she divided her prize among several good causes, including the NSPCC and a Sickle Cell charity.

"Additionally, I gave a thousand pounds to Highgate Newtown, to their classes, because I did gymnastics when I was growing up and they required better apparatus," she told the media.

In recent years, Ezra Collective gave their prize money to the local youth club that developed their act, alongside other grassroots music organisations.

And the 1994 recipients M People donated their prize to a multiple sclerosis charity after a acquaintance was diagnosed the condition.

"Receiving the award was ample," said vocalist the singer. "The cash was the extra but we didn't need the cherry, because we had the main prize. So our winning impacted somebody else's life."

In the past week, the MVT shared it had protected two local spots in south-east England, by placing them under public stewardship.

The Joiners in the city and the other in the city were purchased under the community ownership initiative, which is funded by a national body and music fans who purchase "ownership units" in the venues.

Written by

Michael Watson

A tech journalist and analyst with over a decade of experience covering emerging technologies and digital trends across Europe.

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