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The Tug-of-War For CNN Shows How Broken American Media Now Is.

On Thursday evening, while unconfirmed reports spread about the Brown University gunman, CNN’s Kaitlan Collins took to social media, pointing out the conflicting information and pointing viewers to her channel's 9pm newscast.

Although it is by no means a perfect news source, her statement seemed accurate for a lot of people. It is one of the outlets where you can find reality-based and generally dependable reporting – especially during fast-moving events like the one taking place in the vicinity of a New Hampshire storage facility.

An Uncertain Situation Amid a Business Battle

Yet the news network, now 45 years old, finds itself in a vulnerable position as two massive media empires compete for ownership of its parent company, Warner Bros Discovery.

No matter the result, the destiny of CNN has become part of a major game of business acquisition, not as a question of what serves the news-consuming public.

“This represents another instance of the deep structural problems with origins in decades of governmental choices,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the Pennsylvania University.

The conjecture about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – misses a broader point.

“It gets presented as a financial tale with influential figures as the central actors, but there is scant discussion of the common good,” Pickard explained.

The Complicating Element: Political Influence

This situation is further muddied by Donald Trump’s opinions about a network he has consistently labeled as perhaps his main “fake news” foe.

Recall the cries of “CNN sucks!” at his rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.

Trump now claims that the network requires new ownership. You can read that as ownership that will shield him from negative coverage and examination. That is a factor in why he appears to favor Paramount Skydance, which has made a unsolicited offer.

He has grounds to favor that company more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently installed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that historic news network.

An Outcome of Further Uncertainty

Significantly, if Netflix is successful, CNN and other cable outlets would first be carved out into a independent unit. This might be a welcome development to many at the network, but it’s far from a safe harbor. That arrangement could pave the way for CNN for a future sale. There is no finish line.

In the view of Timothy Wu, a great deal of this is against the law, anyway. The prominent critic of big tech’s dominance stated that competition laws should prohibit both deals.

“Either merger would be detrimental to the country, and both should be challenged by the government,” Wu argued.

The Bigger Problem and a Path Forward

Whatever happens regarding CNN, the underlying crisis persists.

“What we have now is a very system hostile to democracy, but we ought not succumb to a sense of powerlessness,” Pickard said. Regulatory choices – from the 1930s and 1940s – helped to create this overly commercial monster, and new policy decisions can tackle it.

Can reform occur in an era where the top communications regulator won’t even affirm that the agency is independent? Reform is very unlikely now, but that should not imply it will not happen in the future.

Measures that support independent news organizations, aid local journalism, fund public media, and prohibit the concentration of media power in very few hands are not only possible – they are essential for a healthy democracy.

In the world of media ownership, bigger isn’t better. And news organizations such as CNN must not be pawns in the latest corporate chess match.

Written by

Michael Watson

A tech journalist and analyst with over a decade of experience covering emerging technologies and digital trends across Europe.

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